What We Learned From Our Biggest Critic - Our CEO Yin Ho in MedCity News

Our Founder and CEO Yin Ho was recently featured in a MedCity News piece asking "What did you learn from your biggest critic?" In the article, Yin talks about the early stages of Context Matters and how feedback on a pitch to a VC firm changed her thinking and the overall direction of the company. The criticism was a clear indication for her that rather than attempting to explain a complex idea using words, she would need to raise a small round of funding and build a prototype of the product she was imagining. Of course the rest is history, Context Matters now has a commercial product on the market that is helping some of the biggest names in Pharma do exactly what she was explaining in that early meeting.

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